CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
LAURENCE KING

CREATING A BRAND IDENTITY

Šifra artikla: 325582
Isbn: 9781780675626
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
0,00 EUR
36,27 EUR
Cijena na sajtu: 32,64 EUR
Ušteda: 3,63 EUR
Obavesti me o sniženju
  • NSZ
Količina: 1 Kom
2
1
Sačuvajte u listi želja
Rok isporuke:
Isporuka: 11.04.2025.
Isporuka: 11.04.2025.
Pomoć
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Ostavi komentar

Trenutno nema komentara
Karakteristika Vrednost
Kategorija DESIGN
Autor Catharine Slade-Brooking
Težina specifikacija 0.5 kg
Izdavač LAURENCE KING
Pismo
Povez
Strana160

Slični proizvodi

This all-you-need guide includes a detailed look at Scandinavian furniture, glass, cera...
35,69 EUR
39,66 EUR
DESIGN 394169
Autor : DK
Rok: 11.04.2025
The Design Book analyses the ideas and principles behind the design of pioneering products...
34,73 EUR
38,58 EUR
DESIGN 390374
Autor : Deyan Sudjic
Rok: 11.04.2025
Covering sound, vision, communication and information, Analogue: A Field Guide is an evoca...
41,35 EUR
45,94 EUR
DESIGN 388423
Autor : Gestalten
Rok: 11.04.2025
This title presents the best branding for small, traditional businesses from the last year...
54,40 EUR
60,44 EUR
DESIGN 388401
Rok: 11.04.2025
Venture Onward takes us into the world of Watson's creative studio, 1924US. Favoring histo...
68,55 EUR
76,16 EUR
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color prese...
38,30 EUR
42,56 EUR
DESIGN 387396
Autor : DK
Rok: 11.04.2025
Discover all you need to know about art and design in this definite guide. Design: The Def...
50,01 EUR
55,57 EUR
DESIGN 383458
Autor : David Raizman
Rok: 11.04.2025
With over 580 illustrations, mostly in colour, History of Modern Design is an inclusive, w...
70,72 EUR
78,58 EUR
DESIGN 377287
Autor : Naomi Stungo
Rok: 11.04.2025
Charles and Ray Eames were the golden couple of postwar American design. True multimedia p...
25,03 EUR
27,81 EUR
A design monograph on architect Philippe Starck, also a ground-breaking designer of furnit...
23,09 EUR
25,66 EUR
DESIGN 370578
Rok: 11.04.2025
Design: The Whole Story takes a close look at the key developments, movements and practiti...
41,98 EUR
46,64 EUR
DESIGN 370302
Autor : teNeues
Rok: 11.04.2025
Embrace the intricacies of private aviation while exploring the art of flying and the evol...
105,84 EUR
117,60 EUR
Pomoć