HEGARTY ON ADVERTISING HEGARTY ON ADVERTISING
THAMES AND HUDSON

HEGARTY ON ADVERTISING

Šifra artikla: 390240
Isbn: 9780500296967
Autor : John Hegarty
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
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Cijena na sajtu: 29,37 EUR
Ušteda: 3,27 EUR
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Isporuka: 09.05.2025.
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In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.

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Karakteristika Vrednost
Kategorija GRAPHIC DESIGN
Autor John Hegarty
Težina specifikacija 0.5 kg
Izdavač THAMES AND HUDSON
Pismo Latinica
Povez Broš
Godina2024
Format16x22
Strana244

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